Why Evergreen Offers Are the Shit (and live launching all the time isn’t)

Sep 11

The Launch Rollercoaster

If you’ve ever done a live launch, you know the drill. You map out the emails, post like your life depends on it, hype yourself into oblivion, and then… collapse for 5-7 business months.

Sure, launches can bring in a big hit of cash, but they also eat your spoons alive. You spend weeks prepping, stressing, showing up everywhere - and by the time cart closes, you’re too fried to enjoy the results. Then what? You spend another week recovering, another week worrying about when the money will run out, and then the cycle starts all over again.

DA FUK IS THIS HAMSTER WHEEL?!?

It’s why evergreen offers are the shit.

What Evergreen Actually Means

An evergreen offer is one that’s available year-round, not just during a launch window. People can buy it today, tomorrow, drunk from the bar at 2 am, or next month - without you having to orchestrate a 10-day social media circus every time.

Evergreen doesn’t mean “set it and forget it” (sorry, passive income hopefuls). It means building systems that sell for you even when you’re offline. Think:

Automated funnels
On-demand workshops
Templates, toolkits, or digital products
Services with rolling enrollment

Basically, offers that don’t disappear when the countdown timer does.

Why Evergreen > Constant Launching

1. Predictable income
Live launching feels like feast or famine. One launch goes well, the next flops, and suddenly you’re sweating rent and groceries. Evergreen gives you consistent sales trickling in, which means less panic and more stability.

2. Less burnout
Launching is exhausting - period. Evergreen allows you to create once, set up a system, and let it keep working. You’re not dragging yourself through back-to-back “launch mode.”

3. Flexible marketing
Evergreen lets you weave in selling naturally, without the big production. You can mention your offer in blogs, podcasts, or emails any time, instead of “only during launch week.” You can sell whatever you want, whenever you feel like it. Fun!

4. Energy-respecting
For chronically ill or just plain tired entrepreneurs, live launches are brutal. They demand you show up at your highest energy - on a schedule you don’t control. Evergreen flips that. Your business keeps running on flare days, foggy days, or just “nope” days.

5. Compounding results
The longer an evergreen funnel runs, the more data you have to optimize it. With launches, you reset to zero every time.

A Story From the Trenches

I once tried to launch three offers back-to-back in a single quarter. (Yes, three. I want to curl up and cry just thinking about it.) By the third launch, I was a human dust bunny. The money came in, sure, but so did a flare-up that knocked me out for weeeeeekkkksss.

When I finally set up my first evergreen product, everything changed. Sales came in quietly while I was resting. I stopped tying my entire business revenue to whether or not I could “perform” during a single week. The relief was real af - and so was the revenue.

What Evergreen Isn’t

Let’s bust a couple myths:

It’s not passive: You still need traffic, systems, and updates. It takes work to set up. Your funnels need to be on point. But it’s a hell of a lot less labor-intensive than launching every quarter.
It’s not boring: Some people think evergreen = stagnant. Not true. You can still layer in seasonal promos or live events if you want, but they become bonuses, not survival.
It’s not only for courses: Evergreen works for templates, memberships, toolkits, even 1:1 services with rolling enrollment.

Building Your Evergreen Offer (Without Melting Down)

Step 1: Pick your best low-lift offer
Start with something proven, simple, and spoon-friendly. A toolkit, template, or mini-course works better than a giant 12-module monster.

Step 2: Set up an evergreen funnel
This can be as simple as: freebie (+/- tripwire if you have one ready) → nurture emails → end offer. Don’t overcomplicate it.

Step 3: Repurpose your content
Tie your blogs, podcasts, or posts back to your evergreen offer. Every piece of content is an opportunity to point people to it.

Step 4: Automate your sales process
Scheduling software, checkout pages, email automations, Many Chat automations - let tech do the heavy lifting for you. (If you’re on the tech struggle bus, let’s chat about it in a 1:1 Strategy Sesh)

Common Mistakes With Evergreen

Going too big, too fast: Start with one simple offer.
Not driving traffic: Evergreen only works if you talk about your offers.
Forgetting to update: Check in quarterly to refresh, refine, or tweak your funnels.
Treating it like a side hustle: If you don’t prioritize your evergreen system and take it out for a sexy dinner every once in awhile, it won’t carry you. Love on it.

Evergreen + Rest = A Business That Carries You

The best part of evergreen offers? They let you rest. And rest is important.

Instead of sprinting from launch to launch, you build something steady, sustainable, and sanity-saving. Evergreen is demure. Evergreen is mindful. Evergreen is the shit.

Final Thoughts

Live launching isn’t evil - it can be exciting, community-building, even fun. But doing it all the time will burn you out faster than you can say “cart open.”

Evergreen gives you breathing room. It gives your business predictability. And most importantly, it gives you your spoons back.

If you want help making that shift, check out my Low Lift Marketing Sprint. It’s an 8-day sprint designed for chronically sick or exhausted entrepreneurs who want a sustainable, spoon-friendly marketing system.

We’ll focus on collaborations, repurposing, and low-energy marketing strategies (like evergreen funnels). By the end, you’ll have a custom-fit marketing plan, simple outreach templates, and repurposing workflows that keep your business visible without draining you dry.

👉 Join the Low Lift Marketing Sprint HERE

Smarter systems, louder results, zero hustle required.

Hugs & spoons,